How to shop sustainably for clothes

“Only buy what you need” is a phrase we hear a lot in the sustainable fashion movement and, in theory, we’re all for it. But we understand that fashion also needs to be fun and sometimes adding clothes to your life simply because they add joy can be just that, joyful. Buying less is the best way to take a more sustainable approach to shopping. But that can be easier said than done, and when you do what to buy something new, how can you be sustainable in your choices?

Keep a list

An ongoing list kept somewhere accessible like Notes on your phone can help you keep track of what is genuinely needed in your wardrobe. It’s a place to document those, “I could really do withs” and “I must replace…”. Refer to this list everytime you browse the shops or resale platforms. It doesn’t need to be item specific. It could be as vague as, “I want something that I feel comfortable wearing when eating but still makes me feel celebratory”. (True story and that item ended up being a high street purchased jumpsuit- it was a fast fashion purchase that felt informed because I knew the purpose it actually served in my life).

Buy less and buy mindfully

If you’re someone who responds well to a challenge, set yourself the “30 wears challenge” to help you guide your purchasing decisions. Ask yourself, will I wear this 30 times? You will be surprised by how many things don’t pass the test.

Take your time. Fashion moves quickly but you don’t have to. If you see something you really like, give yourself some thinking time . If it’s still pulling at your heartstrings then you know it wasn’t just an impulsive longing.

Support brands that are taking sustainability seriously

Support businesses who care about ethics and sustainability. Many or these will be smaller players or they may be bigger brands that have made commitments to producing in more sustainable ways and are taking responsibility for their waste through take back schemes.

Supporting independent makers and local businesses feels really good. Many of these brands will make everything by hand, using sustainably sourced materials and will put the extra effort into your order. A handwritten note from the person who made your clothes is a magical feeling and your money goes far in helping them grow their business. Instagram and Etsy are good places to start looking for these brands.

Be smart about fabrics

Not all fabrics are created equally. Every material used to create clothes has an impact on the environment. Look, it’s a pretty greenwashy scene out there but as a general rule of thumb, we recommend looking for clothes that use the words “recycled”, “organic” or “renewable”.. Look for certifications like GOTS or BCI. Avoid blends where possible. Clothes made with as close to 100% of one type of fibre are easier to recycle at the end of life.